ISPO.com Logo
Author:
ISPO.com

Casall Outfitting Katy Perry: Singer Organizing Her Own Personal “Big Brother”

Swedish fitness brand Casall has outfitted superstar Katy Perry, thereby presenting itself to a broad public. To advertise her new album, singer Katy Perry has organized a 72-hour “Big Brother“ in her house in Los Angeles via YouTube, during which she also completed a live workout session with fitness coach Magnus Lygdbäck.

Under the instruction of Coach Magnus Lygdbäck, singer Katy Perry completes a fitness workout.
Under the instruction of Coach Magnus Lygdbäck, singer Katy Perry completes a fitness workout.

The workout with her personal trainer took place in Katy Perry’s private fitness studio, which was outfitted with products by Casall. The exercises were also chosen so that fans could join in live, announced Casall. The focuses were core strength and posture.

The workout motto was “train like a rock star.” Katy Perry has over 970,000 follower on YouTube.

Video: Current health and fitness trends

ISPO.com Logo
Author:
ISPO.com


ISPO.com Logo
Author:
ISPO.com




Marketing
Get more news, stories and backgrounds of the world of Marketing here.


Comments