Kath Smith will be leading the E/ME/A team from the company's European headquarters in Stabio, Switzerland. She started out in October 2015 as Vice President in the sales department of The North Face, VF Corporation's biggest outdoor brand. Before then, she had worked as Managing Director for the adidas Group and as Reebok's Brand Director.
The North Face is part of the VF Corporation, which also owns well-known brands like Timberland, Vans, Wrangler, and Nautica. In January 2017, The North Face bid farewell to CEO Todd Spaletto. There were further management changes in other divisions of the VF Corporation. Stewart Whitney, formerly the CEO of Timberland, left the company, as did Mark Satkiewicz, former head of Smartwool.