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Özil Becomes Testimonial at Mercedes

German national team player Mesut Özil has signed a new advertising contract just before the start of the European soccer championship in France. 

Mesut Özil became the 2014 soccer world cup champion with the DFB team in Brazil
Mesut Özil became the 2014 soccer world cup champion with the DFB team in Brazil

The soccer world champion will appear as a Mercedes spokesperson and thereby take on communication, promotional, and press activities for the automotive manufacturer, which is likewise a sponsor for the DFB team. After the sporting goods manufacturer Adidas, Mercedes is the second largest company with which Özil maintains a separate advertising contract, in addition to the DFB commitment.

Find all the news on sporting goods manufacturer Adidas here 

Above all, Mercedes has its eyes on Özil’s multiplier abilities in the field of social media. The midfielder of the Premier League club FC Arsenal has, among others, over eleven million followers on Twitter, and Özil page on Facebook gets more than 30 million likes.

The collaboration also comprises participation in branded content productions. The announcement of Mercedes and Özil’s cooperation shows what such a production can look like in the form of a video on Facebook.

 

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