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Ivy Park: Beyoncé launches new fitness brand

Singer Beyoncé Knowles is not limiting her financial future to music alone.

Beyoncé Knowles is married to rapper JayZ
Beyoncé Knowles is married to rapper JayZ

The superstar, who is married to rap mogul JayZ, will launch her own women’s fitness brand called “Ivy Park” on the market in mid-April. According to Beyoncé, the clothing range will unite fashion design and technical innovation, and will also cut a good figure away from the gym. 

From the 14th of April, Ivy Park will be available from Topshop, Nordstrom, Zalando, Selfridges, JD Sports and Net-a-porter.

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Fitness
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