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Rihanna presents her Puma collection

Rihanna presents her “Fenty Puma by Rihanna” collection at New York Fashion Week. The range is influenced by Japan’s current street culture and its traditions.

“Fenty Puma by Rihanna” collection at New York Fashion Week.
The singer is a brand ambassador for Puma, as well as its Women’s Creative Director. The singer is a brand ambassador for Puma, as well as its Women’s Creative Director.

Puma and Rihanna have been working together since December 2014. “Fenty Puma” is the singer’s first complete collection. It includes shoes, clothes and accessories for both women and men.


“The collection not only represents who I am and how I dress, but it also pushes the boundaries of what I wanted to achieve with Puma,” explains Rihanna, the Brand Ambassador and Women’s Creative Director for the sportswear manufacturer. “I wanted to achieve something unexpected and unpredictable, and take Puma somewhere new.”

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