Attendance at the entrance to the Munich Trade Fair Centre.

Digital Marketing

  • Tuesday, February 05, 2019
    12:15 - 12:45
    Add to Calendar 2019-02-05 12:15:00 2019-02-05 12:45:00 Alexa, wie werden wir in der Zukunft einkaufen? - Wie ticken Kunden in 2015? Welche Kundenerwartungen und Bedürfnisse werden das Einkaufen der Zukunft gestalten? ISPO Academy Stage Europe/Berlin public
  • Event location
    Munich Trade Fair Center, Hall C6, ISPO Academy Stage
  • Event
  • Lecture
  • Topic
  • Track / Segment
Consumers today are confidently taking advantage of a wide range of shopping offers. Depending on the type this can be very individual or even situation-dependent. Customer is already king before he enters the shop. This leads to enormously high expectations in all phases of the Shopper Journey. At the core is the shopping experience, which begins on the mobile phone and extends into product use, and which should fit both the brand and the situational shopping mood.