Comparability, transparency, storytelling - this is how brands can bring the topic of sustainability closer to their customers. There are already good examples of this.
It's time to reinvent yourself in the soccer industry: Sports Tech Conference at ISPO Munich Online 2021, the two traditional football clubs Ajax Amsterdam and Valencia CF will present their innovative digital projects.
These sports brands are winning the online race in Germany: A new study by EDM Publications offers unique insights for the sports and outdoor industry.
Combination and differentiation are the keywords. Online and stationary fitness studios are being networked, and the focus is increasingly on the individual customer with special concepts.
Covid-19 has changed a lot. Sustainability, digitalization, health and nature are gaining importance. 5 sports industry experts say what will be important in the future.
T-shirts give health tips, 5G networks enable a whole new complete experience at events, and mini-sensors help contain Corona - wearables will connect and facilitate our lives even more in the future. An inventory at the beginning of 2021.
Especially in the outdoor industry, a lot is happening in terms of sustainability. Many running brands also want to stand up for the climate - but can they compete with the outdoor brands?
Corona brought the world to a standstill? Not that of the runners! At the Runner's World running symposium at ISPO Munich Online, three industry insiders from On, Adidas Outdoor, and Joe Nimble reported on how the year went for them.