The sports industry made a turnover of 174 billion dollars in 2018. But what impulses ultimately lead consumers to purchase decisions? An ISPO study shows that recreational athletes are particularly active online - and watch out for awards.
After the climbing gym boom, the market seems saturated. Increased competition and new target groups present gym operators with new challenges. Creative concepts and orientation to user needs are in demand.
For companies in the sports business, digital talent is the key to digitisation. But the pressure of competition from start-ups and tech giants like Apple, Amazon or Google is huge. The example of komoot shows how the industry can still attract talent.