Hardly any other sport is reaching as many people as eSports. The future belongs to cybersports, and China knows that too. A major project in the Chinese province of Zhejing is building a city within a city for professional gamers in its capital Hanghzou.
Even shortly before the start of ISPO Munich 2019 on 3 February, there are still enough hotel rooms available for last-minute visitors. According to the Bavarian Hotel and Restaurant Association, the situation for hotel seekers is even more relaxed than before.
The Electronic Sports League started 20 years ago in Germany. Over the years, a global brand has emerged from the niche of gaming - a brand that has become indispensable in eSports.
The former German national player was already an ambassador for the FIFA football simulation this year. He has also recognized the potential of eSports for athletes and stars from film and music.
Not only is China's population unbelievable, the Middle Kingdom is also breaking new ground in other areas. Winter sports and running are booming, and the smartphone dominates everyday life.
At the end of the 90s, during the troubled economic situation in South Korea, eSports found its origin. The South Korean government promoted the expansion of telecommunications and Internet infrastructure, thus setting the course for eSport.
More and more retailers from the sports sector are implementing new, groundbreaking store projects in 2018. ISPO.com shows the best ideas for stationary store concepts of 2018.