Adidas legal director Frank Dassler is the new president of the Federation of the European Sporting Goods Industry (FESI). In this interview, the grandson of Puma founder Rudolf Dassler explains his strategy for the future of the sports industry.
Snowhow China positions Alpine companies in the great growth market of China. Here, CEO Hermann Winkler explains how the Chinese are learning how to ski today and in the future – and how European companies can benefit from it.
“eSports – the sport of the future?” The third ISPO Academy Connect gave a clear answer. Two marketing experts from Lagadère Sports present trends and potential for the target group, facts, figures, and best cases for sponsorship activation that are especially exciting for the sporting goods industry.
Fitness studios are booming in China, but membership fees are high. Three companies are now starting a new trend in China’s major cities: small, air-conditioned fitness studios only four to ten square meters large — but the operators fear misuse.