With digitization, the topic of eSports is becoming increasingly important. A new billion-dollar market is emerging worldwide; even the DOSB now has digital sports on its agenda. ISPO Academy Connect is devoting an evening to this topic, asking with an employee of FC Schalke 04 whether the new will replace traditional sports.
The growth rates for large sports companies are much higher in China than anywhere else. Nevertheless, a huge potential is still untapped in the most populated country on Earth. Sascha Schmidt from the WHU – Otto Beisheim School of Management and an expert on China explains how sports companies can conquer the market.
The Digital Readiness Check from ISPO Digitize has been online for about three months. Many sports retailers and manufacturers have already used the free tool to check the digital development of their company.
Europe has a fitness fever. According to a study, there are now 60 million European members in fitness clubs. McFIT remains number one among the studios, but a competitor is catching up with great strides.
At the European Outdoor Summit 2018 on September 19 and 20 in Malmö, major players in the outdoor industry will look to the digital future of the industry. ISPO supports the event once again as main sponsor.
Sustainability is more deeply rooted in the outdoor industry than in almost any other industry. For ISPO.com, brands with a sustainable brand identity explain how they integrate the topic into their communication strategies.