At ISPO Beijing from 16 to 19 January 2019, visitors can marvel at the seven Bundesliga football matches. The leaders of the standings, Borussia Dortmund, the rivals Borussia Mönchengladbach, Eintracht Frankfurt as well as Bayer 04 Leverkusen, FC Schalke 04, VfB Stuttgart and VfL Wolfsburg are coming to the sporting goods fair in China's capital.
The new B2B2KOL concept of ISPO Beijing has convinced the renowned Bundesliga clubs. The clubs and the Bundesliga International will use the fair in January to increase the brand awareness of the league and the clubs in China.
The new event character of the ISPO Beijing is to be used to meet fans and to inspire visitors as well as Chinese sport influencers (KOLs) with participation actions for Bundesliga football: hence B2B2KOL.
At the fair, the seven clubs will present themselves together in the Football Activation Area. There artificial turf will be laid out with space for a goal wall or a photo wall. The focus of the teams, who will arrive with their mascots, is on fan engagement and the active participation of the fair visitors.
The fans in Europe don't miss out either, by the way. The event will be played and promoted through all channels of the participating clubs and the DFL.
FC Schalke 04 already has experience of sporting goods fairs in China. In July the club presented his away kit at the ISPO Shanghai. Gerald Asamoah, former Schalker striker and former German international, presented Umbro's new jersey, which Adidas followed as S04 supplier. Schalke has four million social media followers in China and could increase brand awareness once again in January.