Florian Pertsch
Florian Pertsch

ISPO Beijing 2018 kick-off press conference

Klaus Dittrich: "There are many innovations today that come directly from China"

All areas of the ISPO Beijing 2018 are fully booked, winter sports continue to boom in China and the departure from the China National Convention Center is a step into a bigger future.

The ISPO Beijing kick-off press conference with Klaus Dittrich, Chairman of the Board of Management of Messe München GmbH (2nd from right).
The ISPO Beijing kick-off press conference with Klaus Dittrich, Chairman of the Board of Management of Messe München GmbH (2nd from right).

The 14th edition of ISPO Beijing is both a conclusion and a departure. For the last time, the multisegment sports fair in the China National Convention Center will present the latest trends in winter and outdoor sports to an expert audience from the Asia-Pacific region. At the same time, however, the fair 2018 is also the beginning of a new era of ISPO Beijing.

ISPO Beijing undisputed attraction

"ISPO Beijing is with no doubt a key destination for Asian and international sporting goods manufacturers and brands," said Klaus Dittrich, Chairman of the Board of Management of Messe München, at the opening press conference in Beijing: "In order to meet this increasing demand in the future, beginning in 2019, ISPO Beijing will take place at the New China International Exhibition Center (NCIEC)."

More space, better access to the halls for exhibitors and a much more convenient connection to the international airport of the Chinese capital: all these were decisive criteria for the move next year.

Find out more about the move of ISPO Beijing in 2019

The main theme of ISPO Beijing will also be winter sports in 2018, especially with regard to the Olympic Winter Games in Pyeongchang, South Korea and Beijing, which will take place in 2022.

China loves winter sports

"China has discovered its passion for winter sports", Dittrich said. "The growing popularity is also evident in the great interest in ISPO Beijing: There is no other event that focuses so much attention on the future of Chinese winter sports."

The steadily growing enthusiasm for sports in China is also reflected in the current figures for ISPO Beijing 2018. 463 exhibitors and 745 brands will be present, more than half of them international. In addition, the third floor of the CNCC was also rented by the fair in 2018.

This year, special attention will be paid to young companies. The Start-up Village founded in 2017 has grown significantly in 2018 and reflects the international character of ISPO Beijing.

"New companies aren’t just using their creative ideas to set trends. They also serve as important drivers for the entire sports industry," said Dittrich, who also praised the new innovative power of Chinese start-ups: "Thanks to the public’s growing enthusiasm for sports and the increasing relevance of the sports industry itself, more and more young companies are emerging. There are many innovations today that come directly from China."

ISPO Beijing: straightforward information

Asian newcomers such as Active Intelligence, BodyPlus, goTele, Letsgo and Rico Lee China will present their developments together with the international representatives of PYUA and Microsfere.

Read here: Sports companies conquer the B2C market in China

It goes without saying that the ISPO Beijing 2018 will once again feature an extensive supporting programme, including the ALPITECH CHINA trade fair, the Asia Pacific Snow Conference, the Sports Fashion Trend Forum and the Market Introduction Program for China.

At the end of the press conference, Mr. Dittrich referred to the ISPO Shanghai, which will take place for the third time in 2018 from 5 to 7 July and. "Visitors can once again expect many new products in the running, health & fitness, water sports and outdoor segments," he said.

Florian Pertsch
Florian Pertsch
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