Florian Pertsch
Florian Pertsch

Asia profits from the Olympics boom

ISPO Beijing 2018 review

ISPO Beijing figures clearly show: The 2022 Winter Olympics in Beijing are driving the steady growth of the sports industry in Asia. A new collaboration promises even more success.

In order to meet the increasing demand in the coming years, ISPO Beijing will take place from 2019 on a new event venue, the China International Exhibition Center.

It’s important to keep up the good work - and the 14th ISPO Beijing certainly did not disappoint its trade visitors. After four days, the overall outcome of Asia’s biggest multi-segment sports trade fair was definitely positive, and the next step towards even more success is already on the cards.

ISPO Beijing to relocate in 2019

“In response to the growing demand in the coming years, ISPO Beijing will be held at a new venue from 2019 onwards, the China International Exhibition Center (CIEC), which offers even more exhibition space,” explained Klaus Dittrich, the chairman of the Messe München management board. The next ISPO Beijing is scheduled to take place from 16 to 19 January 2019.

More than 30,000 visitors, 463 exhibitors and 745 brands came to Beijing to learn more about the latest trends and developments in the winter and outdoor industry. One striking aspect was that innovations are no longer merely imported from Europe and North America but that Asia is also setting new benchmarks, inspired by the enthusiasm for the upcoming Olympics.

“Over the past few days, we have experienced the positive impact that major sports events such as the Olympic Games have on the industry. The interest in new winter sports products and services was huge,” says Dittrich.

New collaboration in China

ISPO Beijing 2018 was made perfect by an extensive accompanying program such as the Asia Pacific Snow Conference, the Sports Industry Forum and a number of panel discussions and presentations.

Besides the move to a new exhibition venue, ISPO was able to announce yet another piece of good news for the future. ISPO Beijing will expand its collaboration with TMall, Alibaba’s B2C platform, after a test phase at past trade fairs.

More than 30,000 visitors, 463 exhibitors and 745 brands visited ISPO Beijing 2018.

The collaboration is aimed at supporting ISPO in the area of digitization, especially on the Chinese market. The planned collaboration with Alibaba will enable the more than 4,000 international ISP customers to learn more about the Chinese market and the cooperation with Tmall, and allow them to expand their eCommerce business to include China.

Live broadcast from ISPO Shanghai

“With Alibaba’s B2C platform, the ISPO Group has found a new, strong and future-oriented partner. This collaboration makes it possible for our customers to participate in one of the fastest growing markets in the sports industry,” says Tobias Gröber, who heads the consumer goods trade fairs division at Messe München and is responsible for the ISPO Group.

The collaboration will include live broadcasts from the ISPO trade fairs in Munich, Beijing and Shanghai; a joint new retail collaboration is also planned for 2019. The aim is to make innovative technologies available to the traditional trade fair to make it possible for the retailers and also consumers to present their products digitally.

The ISPO Beijing and the ISPO Munich may be over, but the third ISPO trade fair is already coming up. From 5 to 7 July, the ISPO Shanghai will open its doors to the industry for the third time.

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Florian Pertsch
Florian Pertsch