An estimated two thirds of the European population don’t get enough exercise, with the number presumed to be even bigger in younger people.
That is why twelve major European outdoor stakeholders initiated the campaign, and later the “It’s Great Out There Coalition” (IGOT). Next to ISPO MUNICH, the founding members of the initiative include major outdoor companies like The North Face, Jack Wolfskin, and Mammut, and even retailers like Schuster.
The organization also supports the European Commission’s #beactive campaign for the European Week of Sports, for example.
A partner of the It’s Great Out There Coalition is the European Outdoor Conservation Association, EOCA for short.
Pictures with the #itsgreatoutthere tag are also posted on www.itsgreatoutthere.com, the corresponding online portal.
#itsgreatoutthere is meant to inspire and help with planning outdoor activities. On the website there are lotteries and an activity planner with a map for sports all over Europe.
The campaign network is also working on how-to videos, say, for making a fire in natural surroundings or cooking on outdoor tours.
According to its own reports, the #itsgreatoutthere marketing initiative has already reached over 20 million people.
Englishman Alastair Humphreys is ambassador for the It’s Great Out There Coalition. He became famous in the outdoor scene with the hashtag #microadventures, small adventures just outside the front door.
