News from the sports business: Subscribe for free here >>>
In a guest article on “Zeit Online”, Klingbeil writes: “If you want to reach young people, if you want to enthuse them for classic sports, if you want to spread sport’s social and societal function, you can’t simply ignore the massive range of e-sports.”
Asian Games Cooperate with Alibaba Subsidiary
The network policy spokesperson from the SPD parliamentary group sees it as the sports associations’ duty to think about the integration of e-sport. “Politics can only initiate this discussion”, thinks Klingbeil. “It wouldn’t be fair play to play the sports clubs’ interests against those of the e-sport movement.”
It is still not certain which video games will be held at the 2022 Asian Games in Hangzhou, China. The Olympic Council of Asia has struck up a partnership with Alisports which belongs to the Chinese online retail giant Alibaba.
