Dr. Regina Henkel
Author:
Dr. Regina Henkel

Making Brands Transparent: The Greenroom Voice Transparency Tool

Greenroom Voice is an independent Swiss company that has made it their business to make the environmental and social engagement of outdoor and sports companies more transparent. The company was founded in 2012 by two journalists, Cira Riedel and Stéphane Robin.

Greenroom Voice wants to help make the complexity of sustainable commitment by brands easier to recognize.
Greenroom Voice wants to help make the complexity of sustainable commitment by brands easier to recognize.

Greenroom Voice is a platform that uses its proprietary Greenroom Voice Transparency Tool to evaluate and present the sustainability of individual brands and products.

Essentially, the Greenroom Voice Transparency Tool consists of a questionnaire that was developed together with Chur University of Applied Sciences and is modified annually to account for new innovations.

Transparency: How Sustainable Is the Brand?

The results of the questionnaire are then graphed along three axes (brand management, brand commitment and product) to show a brand’s performance over five bars.


The tool can be used to determine and compare a brand’s environmental performance, its commitment to responsibility and its products, including its supply chain. This lets retailers and consumers as well as the industry itself receive a fast, independent and comprehensive overview of the sustainability of individual products and brands.

Dr. Regina Henkel
Author:
Dr. Regina Henkel


Dr. Regina Henkel
Author:
Dr. Regina Henkel




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