“eSport is expanding on all fronts, whether in media presence or commercial success. The partnership with Adidas confirms this trend,” explained Team Vitality boss Fabien Devide. Adidas is the first company in the sports-business to enter the French eSports market. Since 2013, Adidas has also supplied the Copenhagen Wolves, a Danish team.
Team Vitality has teams for League of Legends, Call of Duty, Fifa 16, Rainbow Six Siege and Halo. The worlds of gaming and sporting goods are in general coming closer together – for example, brands including Salomon and The North Face are advertising in the winter sports action game Steep