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New Canoeing Trade Show in the USA: “Paddlesports Retailer” Starts in 2017

From 2018, the Outdoor Retailer Summer Market will run in July rather than August in Salt Lake City, so representatives from the US canoeing industry have now announced their own trade fair: “Paddlesports Retailer” will run for the first time from September 12-14, 2017, in Madison, the capital of Wisconsin.

There is a permanent home for kayaking and canoeing at ISPO MUNICH, in the Water Sports Village.
There is a permanent home for kayaking and canoeing at ISPO MUNICH, in the Water Sports Village.

Outdoor-industry insiders Sutton Bacon and Darren Bush are behind Paddlesports Retailer. Since 1994, Bush has also organized America’s largest paddle sports expo, Canoecopia. The show is “for paddlers, by paddlers,” said Bacon at canoekayak.com.

Bush says: “After hearing that OR was moving to June, it became clear this meant the end of paddlesports in Salt Lake City. There’s just no way vendors or retailers can leave their factories and shops in peak season.”

Surf Expo Also Wooing the Paddlesport Community

The location, north-west of Chicago, was chosen because it was a convenient place for retailers to travel to, whether from the USA or Canada – and this has already been shown by Canoecopia, as Bush and Bacon shared.


However, Emerald Expositions, the organizers of Outdoor Retailer Summer Market, are not letting the many canoe exhibitors go without a fight. They are trying to attract the paddlesport community to the Surf Expo in Orlando (September 7-9, 2017).

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