Adam Sedó, Communications Director of Amazon Spain, talks at the ISPO ACADEMY.
Image credit: ISPO.com
At the latest ISPO ACADEMY held in Barcelona, he explained the development of Amazon.es. In the following, we summarize his ideas on the Spanish retail situation and the global sporting goods industry.
Amazon wants to offer a simple shopping experience
- Spain has discovered fitness activities in the wider sense. Besides running, traditional fitness, martial arts and boxing are fast growing categories for Amazon
- How can Amazon.es position itself in a highly competitive market like Spain? Moncaleano believes that it is key to understand customers und to provide a very simple shopping experience.
- What is the difference between Spain and other markets? Consumer habits may vary from one country to the other, but it is always about the right price.
- How does Moncaleano describe the relation between own offer and the offer from other retailers using the Amazon platform? Participating retailers widen the range of the offer. This benefits both retailers and end consumers.
- As for the general economic situation in Spain, the head of sports at Amazon believes that the country is recovering. Regardless of economic development, retailers do what they have to do: adapt to the situation and serve customers in the best possible way.
- Moncaleano sees the ISPO ACADEMY as a very useful tool to train sales staff. He emphasizes the importance of sales personnel having the possibility to improve their level of knowledge.
To sum up, the Amazon executive stated an old truth which was confirmed by his participation in ISPO ACADEMY. The big winner is always the customer. At least it should be. If retailers want to be winners too.
