Markus Huber
Author:
Markus Huber

How Amazon positions itself in the sporting goods industry

Mail-order giant Amazon sells practically everything – this naturally includes sporting goods, too. The challenges and specific requirements vary from market to market. Hernando Moncaleano, head of sports at Amazon for Spain and Italy, talks strategy.

Adam Sedó, Communications Director of Amazon Spain, talks at the ISPO ACADEMY.
Adam Sedó, Communications Director of Amazon Spain, talks at the ISPO ACADEMY.

At the latest ISPO ACADEMY held in Barcelona, he explained the development of Amazon.es. In the following, we summarize his ideas on the Spanish retail situation and the global sporting goods industry.


Amazon wants to offer a simple shopping experience

  • Spain has discovered fitness activities in the wider sense. Besides running, traditional fitness, martial arts and boxing are fast growing categories for Amazon
  • How can Amazon.es position itself in a highly competitive market like Spain? Moncaleano believes that it is key to understand customers und to provide a very simple shopping experience.
  • What is the difference between Spain and other markets? Consumer habits may vary from one country to the other, but it is always about the right price.
  • How does Moncaleano describe the relation between own offer and the offer from other retailers using the Amazon platform? Participating retailers widen the range of the offer. This benefits both retailers and end consumers.
  • As for the general economic situation in Spain, the head of sports at Amazon believes that the country is recovering. Regardless of economic development, retailers do what they have to do: adapt to the situation and serve customers in the best possible way.
  • Moncaleano sees the ISPO ACADEMY as a very useful tool to train sales staff. He emphasizes the importance of sales personnel having the possibility to improve their level of knowledge.

To sum up, the Amazon executive stated an old truth which was confirmed by his participation in ISPO ACADEMY. The big winner is always the customer. At least it should be. If retailers want to be winners too.

Markus Huber
Author:
Markus Huber


Markus Huber
Author:
Markus Huber




Academy
Ben van der Burg spoke about virtual reality, wearables, and 3D printing at the ISPO ACADEMY in Leusden.
ISPO Academy Conferences offers relevant seminars, workshops and podium discussions about market-relevant topics to sport business professionals.


Comments