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China's sports industry warms up for the 2022 Winter Olympics

ISPO BEIJING 2016 already has its sights set firmly on the Olympics. 38,600 visitors made their way to Asia's leading multi-segment trade fair, which was held between Feb. 24–27. This equates to an increase of 29 percent compared to last year (2015: 29,948). There were more exhibitors at this year's event too, with 490 present representing some 700 brands. 

Entrance at ISPO BEIJING
ISPO BEIJING 2016 saw the number of trade visitors increasing by 29 percent compared with the previous year.

This year saw the twelfth installment of ISPO BEIJING. The four-day event showcased key innovations from the fields of outdoor, action sports, skiing, sports fashion, and fabrics and fibers across an exhibition space of more than 40,000 square meters. In total, there were 490 exhibitors (2015: 434 exhibitors) representing approximately 700 brands (2015: 656 brands). More than 38,600 visitors headed to the China National Convention Center (CNCC), where all the spaces were fully booked. 

Klaus Dittrich, CEO and President of Messe München, spoke of the growth of the trade fair in China's capital

“ISPO BEIJING is Asia's leading trade fair for sport and outdoor pursuits. The 2022 Winter Olympics in Beijing are set to bring a boom in the popularity of winter sports. Together with Alpitec China, we offer the perfect platform right here in Beijing to take advantage of the opportunities presented by the Olympic Games. Plus, the fantastic visitor numbers go to show that our multi-segment concept is a success. All sectors are represented together at the trade fair in their respective market and brand environments, which creates synergies, ensures the best chances for growth, and paves the way for new areas, such as freeriding, freeskiing, and trail running.”

Growing importance of snow sports

The shared stands from Austria, the Czech Republic, South Korea, and Taiwan have also seen further growth, confirming that ISPO BEIJING is the ideal way to enter the Chinese market.

ISPO BEIJING is the place where the very latest market trends are set, and it was clear to see over the four days of the event that the focus is increasingly being placed on winter sports in China—partially as a result of the 2022 Winter Olympic Games. This means that issues such as ski resort infrastructure and piste maintenance are becoming more and more important. Thanks to its collaboration with Alpitec China, ISPO BEIJING is able to present an entire value added chain under one roof, from infrastructure to product. Organized by Messe Bozen, Alpitec China is the international trade fair for mountaineering and winter technologies. 

The Winter Olympic Games, the Chinese ski industry, and the infrastructure of ski resorts also featured on the agenda of the Asia Pacific Snow Conference (APSC). Having taken a close look at the Chinese ski industry, ski operative Bin Wu has presented his findings in his White Book. The first publication of its kind to report on the skiing industry in China.

ISPO SHANGHAI: fitness, water sports, performance and sports fashion

Sport is becoming more and more popular in China and there is a growing interest in health and fitness. With an increasing number of people in China taking up jogging, the Running Village at ISPO BEIJING was dedicated to this megatrend and showcased all the latest innovations in running. 

Tobias Gröber is Director of the ISPO Group.
The transformation of China continues unabated. In an interview with, Tobias Gröber, Director of the ISPO Group, talks about the turbulent stock market in the giant country, how enthusiastic the Chinese are about sports and the changes in the outdoor and ski market.

The next ISPO BEIJING event will open on Wednesday February 15 2017, running until February 18.

You can find more information about ISPO BEIJING 2016 here.

This summer will see the 2nd ISPO SHANGHAI taking place from July 6–8 at the Shanghai New International Expo Center (SNIEC). As a multi-segment trade fair, ISPO SHANGHAI focuses not only on the outdoor and action, but also on the fitness, water sports, performance and sports fashion segments of the market.

ISPO BEIJING: This is what the exhibitors say.

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Markus Huber
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Markus Huber
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