Success Stories
ISPO Collaborators Club
Whether you are a start-up or an established brand - in the ISPO Collaborators Club you can benefit from the concentrated expertise of consumers. These examples show how business members have already benefited from the insights and tests of the Collaborators Club.
The testers received the "Effektor Running Set" from X-Bionic ®. In an open discussion forum, they tested and evaluated the product, gave feedback and became brand ambassadors via their private social media channels and blogs.
With a beta test by outdoor enthusiasts, Bullitt Group and Land Rover have gained valuable consumer insights on features and perfect pre-launch communications for their outdoor cell phone for more visibility in the industry.
In three phases, enthusiastic outdoor athletes from the ISPO community worked together with Dachstein to come up with ideas and suggestions for an individual hiking boot - from development to marketing.
