04/17 - 04/18/2018, Stockholm
ISPO Academy Scandinavia
The ISPO ACADEMY

Digital transformation is a game changer!

Digitalization has changed the game rules, leading to one of the most major “make or break” moment in our era. How can your business survive and in what way can your business benefit from the transformation?

Are you still at the station, wondering where your customers went and not knowing what happened? This is your chance to catch up and stay on top!

 

The conference program in Stockholm

Learn from Swedish success stories and failures in the Swedish seminar on April 17. Understand what´s going on and what is going to happen from international experts in the english seminar on April 18. The first ISPO Academy about Digitalization is organized in Stockholm in cooperation with the Nordic Sport Industry Associations and hosted by Svenskt Sportforum.

Venue: Scandic Continental, Vasagatan 22, 111 20 Stockholm

Tuesday April 17, 2018

12:00
Participant registration starts
12:30–13:30
Lunch and Networking
13:45–14:15
The customers preferred choice of websites (in Swedish)

Intro: Hööks has for the second year in a row received the Web Service Award for having the best e-commerce website, accordin to the votes from over 165.000 consumers. Hööks Hästsport AB is the leading company in Scandinavia within equestrian industry with shops in Sweden, Norway, Denmark and Finland, and of course online. The company’s history dates back to the early 30’s and has today 350 employees and annual turnover of over 45 million euro.

Speaker: Robert Kindstrand, Hööks Hästsport marketing and e-commerce manager

Location: Main Stage

14:15–15:00
Revolution Race, D2C-The disruptive way (in Swedish)

Intro: With focus on the customer instead of the IT, they were able to break into the tough competition in the outdoor industry with their new direct-to-consumer, D2C business model. Revolution Race was built step by step from its foundation and is growing further with social media through transparency and digital strategy. With a fierce interest in having satisfied customers, Revolution Race succeeded to go from 0 to 200 million SEK in just 4 years. For the first time they present the story behind.

Speaker: Pernilla Nyrensten, CEO Revolution Race/Fritidsfabriken

Location: Main Stage

15:00–15:30
Why your digital transformation fails – and two success stories (in Swedish)

Intro: Stories about how a Swedish brand and an online retailer in the sports industry turned the trend upwards

Speaker: Christopher Häggström, Digital Business Development, 2N Consulting

15:30–16:00
Coffee and taste break
16:00–16:30
How do you succeed and fail with your digital marketing? And how is a project specification achieved without involvement? (in Swedish)

Intro: In the last year alone, we have seen a huge change in where companies put their marketing budgets. They have realized that traditional channels are out of date. The competition in digital channels has grown tougher and with this the requirements of quality and fast delivery has increased accordingly.

Speaker: Mathias Khemiri, CEO ZYNQ Media Group

Locationin adjacent conference room

16:30–17:00
Digitalizing Supply Chains

Lecture 1: Digitization – why sourcing processes need to change to solve end-consumer / retail demands.

Speakers: Jonas Wand, Chief Sales Officer & Philipp Grüntker, VP Sales

Intro: To benefit from digitization companies have to look at the entire value chain – end to end. This seminar focusses on why digitizing sourcing processes is key for shortening lead times, finding agile business partners and serving future demands. 

 

Lecture 2: Sharelabel by Rudholm & Haak – make your products talk with consumers.

Speaker: Mikael Dahlin, MD Rudholm & Haak AB

Intro: The sharelabel technology can in a cost efficient way DNA code individual products or styles of products. This allows communicating the sustainable value of a garment regarding both production as well as rawmaterial but also helps identifying counterfeiting. In the sales and communication channels the individual DNA coding of products help increasing sales by marketing matching products and to establish two-way communication with consumers

16:30–17:00
Break-out session: Digital tools for locally produced and customized Houdini Power Hoodies (in Swedish)

Intro: Digimode is a demonstrator for virtual design and sales and enables digital local production of apparel for increased flexibility in the customer relation. To meet this objective, the existing analogue systems in design, marketing, sales, customizing and fitting will be digitalized. Together with commercial partners, a demand-driven and digitally strengthened value chain is built and demonstrated.

Speaker: Jonas Larsson, Lecturer Textile Academy in Borås

Locationin adjacent conference room

17:00–18:30
Awards & Mingle

The winners of the following awards will be announced directly after the seminars:

  • Gear of the Year Awards, presented by Sportfack
  • Swedish sport business woman of the Year Award (Årets affärskvinna inom svensk sportbransch), presented by Svenskt Sportforum
  • Sports Industry Cooperator of the Year Award, presented by HuginBiz

Networking mingle and we leave together for a great industry dinner at Grand Central, appr. 5 mins walk from Scandic Continental.

18:30
Mingle and drinks at Grand Central by Scandic

Kungsgatan 70, 111 20 Stockholm

19:00–appr. 23:00
Dinner at Grand Central

Wednesday April 18, 2018

08:00–08:30
Registration
08:45–09:30
10 Hot Consumer Trends for 2018 and beyond (in English)

Intro: Exploring the future from an early adopter user perspective, Ericsson ConsumerLab’s report “The 10 Hot Consumer Trends for 2018 and beyond”  highlights how technology is becoming more human and connectivity ubiquitous,  allowing new technologies such as 5G, AI, VR, among others, to transform consumers everyday lives.

Speaker: André Gualda, Senior Advisor, Ericsson Consumer Insights

09:30–10:15
Successful online business abroad (in English)

Intro: Salesupply is one of Europe’s most successful international e-fulfillment companies with offices in Europe, USA and China. The company manage over 450 international e-commerce projects globally and work for international brands and support online resellers with online growth. Salesupply focus on optimizing customer experiences by offering international customers support and worldwide fulfillment.

Speaker: Jeroen Leendsen, Global Sales Manager Salesupply

10:15–10:45
Coffeebreak - presented by NaviPro
10:45–11:30
The future of sport is no longer what it used to be (in English)

Intro: How do we broaden our perspectives on the megatrends that will push the boundaries of the sport business forward in the next 5, 10 and 30 years?

The Copenhagen Institute for Futures Studies (CIFS) will give a unique keynote about the opportunities of innovation, analysing the impacts of global Megatrends, guiding us through some of the trends that influence the future and show you how your brand and business can benefit from using knowledge from future studies and megatrends, and in which areas they can enhance your way to navigate the future and support decision-making.

Speakers:  Bugge Holm Hansen & Sofie Hvitved, Associated Partners, Copenhagen Institute for Future Studies

11:30–12:15
A personal perspective from a company in digital transition (in English)

Intro: Bergzeit.de is one of Europe’s leading retailers with a clear product focus on mountaineering and outdoor. Founded in 1999, Bergzeit was taken over by the Sportler Group in 2012, its annual turnover now passed 55 million euro with more than 200 employees.

Speaker: Maximilian Hofbauer, Bergzeit.de, Managing Director 

12:15–13:00
The most important digital trends for 2018 (in English)

Intro: The digital landscape is under constant change. Digital strategist Jerry Silfwer presents eleven important trends within digital branding communication. He will address digital eco-systems, content streams, deep content and preference advertising.

Speaker: Jerry Silfver

12:15–13:00
Breakout session: Digitalizing Supply chains

Lecture 1: Digitization – why sourcing processes need to change to solve end-consumer / retail demands.

Speakers: Jonas Wand, Chief Sales Officer & Philipp Grüntker, VP Sales

Intro: To benefit from digitization companies have to look at the entire value chain – end to end. This seminar focusses on why digitizing sourcing processes is key for shortening lead times, finding agile business partners and serving future demands. 

 

Lecture 2: Sharelabel by Rudholm & Haak – make your products talk with consumers.

Speaker: Mikael Dahlin, MD Rudholm & Haak AB

Intro: The sharelabel technology can in a cost efficient way DNA code individual products or styles of products. This allows communicating the sustainable value of a garment regarding both production as well as rawmaterial but also helps identifying counterfeiting. In the sales and communication channels the individual DNA coding of products help increasing sales by marketing matching products and to establish two-way communication with consumers.

 

Location: in adjacent conference room

13:00–13:15
Moderator Christer summarizes the day together with the speakers
13:15–14:00
Lunch and Networking

 

 

Christopher Häggström
Christopher Häggström

Christopher Häggström has over 15 years of professional experience from the Digital Marketing & E-commerce Industry and is a popular lecturer; i.e. as Guest Lecturer for the Master program in International Marketing and Brand Management is Sweden's most popular MSc degree program at Lunds University.

Christopher delivers digital strategies and transformation program, and is Advisor and Interim manager with digital business opportunities in focus through his company, 2N Consulting AB. At the moment,  Christopher’s major assignment as ”Interim Digital Director” at Bergans, where Christopher is helping the company to build their e-commerce department and to deliver a strategy where the digital dimension of the sales and brand is included in a clearer way. Other clients include eWork Group, Capman, Harvey Nash Nordics and Hedin Bil.

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André Gualda
André Gualda

André Gualda previously worked at Mercedes-Benz and joined Ericsson, first in his homeland Brazil, then in North America and at present he is based in Stockholm, Sweden.

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Bugge Holm Hansen
Bugge Holm Hansen

Bugge is an international analytical and strategic capacity when it comes to decode our modern society’s needs in the intersection between sports and exercise, learning, technology, communication, technology, and management – at work as well as leisure. Since 1997, Bugge has worked as an expert in the field of outdoors activity, jogging, exercise, and active holidays – at the strategic business level as well as at consumer level. Bugge’s holds an MA in Educational Science & Semiotics from Copenhagen University as well as many years of consultancy work. He has been part of a number of think tanks and political committees. For instance, Denmark’s first national outdoor policies, from a catalogue of ideas to legislative proposals in the Ministry of Environment’s network for outdoor policy.

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Sofie Hvitved
Sofie Hvitved

Sofie Hvitved, Associated Partner, Copenhagen Institute for Futures Studies

Sofie is strongly engaged in the intersection between media, technology, knowledge sharing, health, and exercise, where she is skilled in the development and execution of strategy and innovation projects.

Sofie has a solid strategic background in the media industry, among other things from DR Strategy & Project and as project manager on the media conference New Media Days. She is a partner in Mediehuset Luksus, where she has been the driving force behind the company’s internationalisation and digitising of its magazine business. Sofie has an MA in Media Studies from Aarhus University. Besides her work at the Copenhagen Institute for Futures Studies, Sofie is also editor in chief of Løbemagasinet and since 2008 international consultant in the interaction of media and health, with thorough industry knowledge about jogging and outdoor segments.

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Pernilla Nyrensten ISPO Scandinavia
Pernilla Nyrensten

Pernilla Nyrensten grew up in an entreprenuerial family, her father owned several clothing stores. She has always loved the meeting with the customer and sold her first apparel at the age of seven.

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Maximilian Hofbauer
Maximilian Hofbauer

Before switching to the retail side as CEO of Bergzeit in 2015, Maximilian Hofbauer has held international leadership positions within the outdoor industry, i.e. Schöffel, The North Face and Icebreaker. Max is also a board member at Norrøna Sport AS. 

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Mathias Khemiri
Mathias Khemiri

With an engineering background, Mathias Khemiri has since 2011 been working with digital marketing with experience based on thousands of campaigns for companies in B2B as well as B2C. His passion lies in converting traffic to revenue by constantly being in the forefront of the digital channels.

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Robert Kindstrand
Robert Kindstrand

Robert Kindstrand ist marketing and e-commerce manager at Hööks Hästsport. Before Robert joined Hööks Hästsport, he was previously marketing manager at Team Sportia and marketing manager at Intersport.

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Jeroen Leenders
Jeroen Leenders

Jeroen Leenders co-founded Salesupply in 2009, and is also the founder of Cross-Border Magazine. 

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Jerry Silfwer
Jerry Silfwer

Jerry Silfwer is Co-Founder and Chairman of the Board at Kaufmann, a communication agency specializing in video production and social media distribution. Previous positions include Founder and CEO at Spin Factory, a digital strategy agency, former COO and Executive Digital Strategist at Whispr Group, a data-driven social media agency in New York. Jerry relocated from Manhattan back to Stockholm in 2012 to set up Whispr Stockholm. Head of Network & Relations at Springtime. Jerry is a member of the Adobe EMEA ThinkTank since 2014. In 2008, Jerry founded the no. 1 PR community in the Nordics, PR of Sweden and his blog Doctor Spin, ranked by Invesp amongst the Top 25 PR blogs in the world. Jerry has spoken at TEDx, World Public Relations Forum, DMEXCO, EUROCOM Milan, given several lectures at Berghs School of Communication, Beckman’s College of Design and Hyper Island, been dinner speaker at Sweden Social Web Camp and been featured in national trade media on several occasions. He is also a Social Media Today and CMO.com featured writer.

Jerry has Bachelor Degrees in Public Relations and was awarded by PRECIS (Public Relations Agencies in Sweden) and DIK (Union for Communication Professionals) . In 2016 Jerry won the Cision PR Influencer Award. 

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Jonas Larsson
Jonas Larsson

Jonas Larsson is Lecturer at the Textile Academy in Borås. His research focuses on building systems for value chains which minimizes waste and strengthen customer relations.

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Christer Flythström
Christer Flythström

Christer is an experienced journalist and has among other things been the editor at Sportfack magazine, the leading B2B-magazine for the sporting industry in Sweden. As our Master of Ceremonies he will be introducing our guests throughout the academy, whilst no doubt adding some of his own observations! 

An experienced reporter and journalist, from 1983 to 1989 Christer worked as a news reporter at the Finnish Broadcasting Company, after which he moved to Stockholm to work as a reporter at STV (Swedish Television) from 1989 to 1996. He also spent time in New York working as a freelance correspondent in radio and TV. 

In his free time Christer enjoys mountain biking and kayaking.

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Mikael Dahlin
Mikael Dahlin

Rudholm & Haak is a leading company in Europe and the USA within labels, textile accessories and packaging to the sport, fashion- and garment industry, strategically located in all major garment-manufacturing countries (at present 23 countries). With a state-of-the-art logistics system Rudholm & Haak offer global support to give our customers worldwide reliable quality and service with short lead times.

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How digital mature is your organization? 

Test yourself with the ISPO Digital Readiness Check
The test takes around 15 minutes to complete.

 

The partners of ISPO Academy Scandinavia
FOURSOURCE

FOURSOURCE is the first global B2B sourcing platform for the fashion & textile industry. FOURSOURCE, headquartered in Berlin, was founded by experienced technology innovators and industry experts. The team`s experience of the industry challenges motivated them to drive transparency and standardization into a highly-fragmented, global sourcing market. The goal is to make apparel sourcing less costly, safer and provide a digital solution that enables all market players to improve their cycle time and to leverage their value proposition to their customers.

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Rudholm & Haak

Rudholm & Haak is a leading company in Europe and the USA within labels, textile accessories and packaging to the sport, fashion- and garment industry, strategically located in all major garment-manufacturing countries (at present 23 countries). With a state-of-the-art logistics system Rudholm & Haak offer global support to give our customers worldwide reliable quality and service with short lead times.

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NaviPro

We deliver ERP systems with high functionality and flexibility for the fashion industry. By combining Microsoft Dynamics NAV and Pebblestone Fashion with high expertise and long experience both in the industry, but also in financial management, production, logistics and marketing, we create effective information systems for our customers. And with our PDM system PISA we help customers to stay creative by providing them the right tools for their product data management. Through long-term relationships, great commitment and close cooperation, we contribute to developing and refining our customers’ business processes and provide them a flexible platform for future growth.

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