Udo Latino is Managing Director of brodos.net GmbH and is responsible for the positioning, strategic orientation and internationalisation of the company. As a trade marketing expert, he previously worked as a marketing and strategy consultant for clients such as Stihl, Swarovski, Aral, Hewlett-Packard and Red Bull. As COO and partner of a renowned real estate company, he was also responsible for the international expansion of the franchise system. Today, Mr. Latino focuses on the impact of digital transformation on consumer behavior and the digitization of stationary retailer business models.