Spotlight on China

The future of high growth rates in the sports and outdoor market lies to the East: China. A rapidly growing middle class with increasing purchasing power is open to brand-name products and technical innovations from the West. It is very telling that in 2022 the Olympic Winter Games – along with the corresponding rise in demand – will take place in Beijing, not long after the Olympics in 2008._x000D_
For all those interested in this future market, we are offering the perfect information platform: the China Deep Dive Conference on February 5, 2019._x000D_
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As part of ISPO Munich, an entire afternoon will explore insights about the Chinese sports market: market development and purchasing power, perspectives and prospects, concrete contact points and important tips, fascinating lectures and case studies, as well as information about support programs on site. _x000D_