Attendance at the entrance to the Munich Trade Fair Centre.

Outdoor as a human need – the consumer's definition of outdoor.

  • Tuesday, February 05, 2019
    16:00 - 16:45
    Add to Calendar 2019-02-05 16:00:00 2019-02-05 16:45:00 Outdoor as a human need – Wie definiert der Konsument Outdoor? OutDoor by ISPO Lounge Europe/Berlin public
  • Event location
    Munich Trade Fair Center, Entrance West, OutDoor by ISPO Lounge
  • Event
  • Lecture
  • Topic
  • Track / Segment
OutDoor by ISPO teamed up with the renowned market research institute Rheingold to explore the definition of outdoor from a consumer's perspective. Explore the consumer's mind in a psychologially representative study.