Outdoor as a human need – the consumer's definition of outdoor.
- Monday, February 04, 201916:00 - 16:45Add to Calendar 2019-02-04 16:00:00 2019-02-04 16:45:00 Outdoor as a human need – Wie definiert der Konsument Outdoor? OutDoor by ISPO Lounge Ispo.com Europe/Berlin public
- Event locationMunich Trade Fair Center, Entrance West, OutDoor by ISPO Lounge
- Track / Segment
OutDoor by ISPO teamed up with the renowned market research institute Rheingold to explore the definition of outdoor from a consumer's perspective. Explore the consumer's mind in a psychologially representative study.