Trade fair hall of ISPO

Reinventing Sleepwear With A Front-To-Back Digital Business Model - Foursource & Dagsmejan

  • Thursday, July 04, 2019
    11:45 - 12:15
    Add to Calendar 2019-07-04 11:45:00 2019-07-04 12:15:00 Reinventing Sleepwear With A Front-To-Back Digital Business Model - Foursource & Dagsmejan Ispo.com Europe/Berlin public
  • Event location
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  • Event
  • Workshop / Success Case
    English
  • Topics
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  • Track / Segment

Inspired by functional sportswear, Dagsmejan of Switzerland has signed-up to the mission to reinvent the sleepwear category with garments catering to our physiological sleep needs and a business model which is digital by nature. This success story also unfolds the specific challenges in the fields of sourcing and the use of the digital sourcing solution Foursource.

  • Andreas Lenzhofer
    Andreas Lenzhofer
    Owner and Managing Director
    Dagsmejan
    Schweiz
  • Godecke Wessel
    Godecke Wessel
    CEO
    Foursource