In 2018, the importance of the fitness industry will continue to grow. With more than 60 million members, it is the number 1 among the sporting activities in Europe. Especially Germany and Scandinavia stand out.
Burton CEO Donna Carpenter calls on the snowboard and outdoor industry to rethink their practices. She is also convinced that more women in leadership positions are needed in order to boost market growth.
With Kasey Jarvis, Under Armour brings a new Chief Design Officer with an impressive CV: He has already designed for Black Diamond, Nike and General Motors, among others. CEO Kevin Plank promises nothing less than a design revolution.