Puma looks back on a successful year 2017 as a whole: 4.136 billion Euros were turned over last year. This is a record. According to Puma, all regions are showing double-digit growth rates. One product is particularly responsible for Puma's success in the fourth quarter.
Tradition, individuality, self-confidence and courageous lateral thinking - all of this is to be part of New Balance's renewed brand image. The sports brand has a new claim and Jürgen Klopp is involved in the new marketing campaign.
The former Columbia President, Gert Boyle (93) has been awarded the ISPO Cup in honor of her life’s work. Her son and Columbia CEO Tim Boyle accepted the trophy at the ISPO VIP dinner at the ICM. “Our industry must be grateful for having a role model like you,” said presenter Flori Schuster.
After 12 years the sporting goods giant returns to ISPO Munich – “to show our solidarity with the specialist retail trade,” as stated by CEO Roland Auschel. “And because ISPO is walking new paths. ISPO.com reports from the Symposium with the industry experts.