Sustainability and cooperation play an important role in the Scandinavian Outdoor Group, while secrecy and rivalry take a back seat. Ekelund, chairman of the SOG, explains the DNA of the Outdoor Group and its 66 brands.
At the Intersport cooperative, the new Chief Digital Officer has rolled out the Cooperative Retailers Platform (CRP). 150 retailers are on the waiting list. In an interview, CDO Carsten Schmitz explains the route to becoming an omnichannel retailer. And says: “E-commerce doesn’t work with a baseball bat.”