The retailer association Sport 2000 International has coped well with the loss of its licensing partner SDI and is positioning itself for the future. CEO Margit Gosau talks of entering a new stage of development.
German Bundesliga club FC Schalke 04 will attend ISPO Shanghai during its China tour. There Marketing Executive Alexander Jobst and Youth Coordinator Peter Knäbel give insights into the club's digital strategy and youth work.
Maximilian Hofbauer, managing director of Bergzeit and before that long-standing manager in the sports industry, finally demands more cooperation from the industry instead of sliding deeper and deeper into a competitive situation. Especially in e-commerce.