A new era in Snowboard sports begins. The Nidecker brothers have acquired the majority stake in Low Pressure Studio, the Home of Bataleon, Lobster & Switchback. The Director of Low Pressure Studio Dennis Dusseldorp answers the three most important questions about the acquisiton and the future of snowboarding.
Adidas remains the supplier of the German Football Association. The sporting goods group strengthens its sponsoring philosophy. After the weak World Cup in Russia, the DFB gains planning security – and hopes to have improved its starting position for the award of the 2024 European Championship.
Microsfere combines a filtering breathing mask for athletes with data collecting and style and therefore was awarded as ISPO Brandnew winner in the Wearables category. In our interview founder Judit Fabian talks about the difficult development process and the decision to get expertise from Silicon Valley.
The sports department of the software giant SAP has a new head: Svend Wittern will take over the position and will in future be responsible for the department, which is responsible for performance data collection and digitalization in the sports business, among other things.
The Fiftyten transport system transforms pickups into both an outdoor base and a sleeping tent in no time at all. The German start-up was awarded for its innovation at ISPO Brandnew 2018. In an interview, founder Stefan Decker explains the rocky road to success and the next big goal: the US market.
Adidas is rapidly expanding its e-commerce platforms. Jacqueline Smith-Dubendorfer has been significantly involved in the online offensive as a manager for seven years. In an interview with ISPO.com, she explains how Adidas intends to achieve its high goals in online retail with strategic partnerships.