The former Columbia President, Gert Boyle (93) has been awarded the ISPO Cup in honor of her life’s work. Her son and Columbia CEO Tim Boyle accepted the trophy at the ISPO VIP dinner at the ICM. “Our industry must be grateful for having a role model like you,” said presenter Flori Schuster.
After 12 years the sporting goods giant returns to ISPO Munich – “to show our solidarity with the specialist retail trade,” as stated by CEO Roland Auschel. “And because ISPO is walking new paths. ISPO.com reports from the Symposium with the industry experts.
Soccer 2.0: Goal-line technology as well as a video referee that is supplied with virtual offside lines are already likely to be used at the 2018 World Cup. However, the international soccer association FIFA could also imagine players using wearables in the future – provided they meet certain requirements.
Adidas is back at ISPO Munich as an exhibitor. At the Adidas Symposium in the ISPO Digitize Area, Roland Auschel, Executive Board Member Global Sales at Adidas, talks about ISPO as an industry centre - physically, but above all also digitally.