A company from Bavaria has digitized the sports floor. The managing director of ISPO.com has revealed what this means, how the world associations in basketball, handball and volleyball stand by it and what Nike does with the ground.
Globetrotter, Fjällräven - most recently Royal Robbins: Fenix Outdoor International represents brands. CEO Martin Nordin talks about the success story of the backpack Kanken and how he intends to interlink online trading and stationary business.
Whether it is robots, new distribution channels or necessary conversions: Stationary trading must change in 2019. In a video, Bergzeit, Globetrotter and Keller Sports present their businesses - and describe what is important as a sports retailer.