BLACKYAK is a market leader in South Korea, one of the most-noticed newcomers in Europe and has managed to get a foot in the door of the European market: which strategies are important for a retail partnership.
The mountain boot manufacturer Hanwag convinces its customers with the perfect fit and traditional craftsmanship: That’s how they create a mountain boot that lasts a lifetime.
They were the biggest winners at ISPO Award 2016/2017: After that they successfully entered the European and North American markets. ISPO.com explains the newcomer BLACKYAK.