Companies in the Sports Business

Freeletics is surprised at BMW: The new image film for the X2 contains sequences nearly identical to an award-winning Freeletics video.

Severe blow for well-known wintersports and outdoor brands like K2 Sports, Völkl, Line Skis, Full Tilt, Dalbello and Marker.

Recycled fibers are becoming of more interest, with many of the synthetic global players offering an eco alternative. Sweden is now investing into them.

After huge success at ISPO’s competition came the crisis: Moticon failed with its insoles for ski shoes, but then the founders had a great idea. 

Internal change in management at Nike: The US Sports Giant has made Ulrike Köhler the General Manager for the Germany, Austria and Switzerland.

App-based bodyweight training backed by a strong community: This is the unique success story of Freeletics which has become one of the largest fitness movements worldwide.

Many dream of working for their favorite football club. Headhunter Andy Gugenheimer explains to ISPO.com how to make that dream a reality.

Salewa want to take its chance in China. ISPO.com talked to Manager Cleas Broqvist about how he imagines the new start for the Outdoor brand to be.