Volcom has a new Global Head of Women’s

On April 1st, Lyndsey Roach will become the new Global Head of Women’s at Volcom. She will report directly to CEO Todd Hymel. Roach will be responsible for the direction and performance of the women’s business. According to Volcom, she has 15 years of experience in strategy, marketing, development and sales.

Lyndsey Roach
Lyndsey Roach: “I am looking forward to joining the team in this new role.”

Before taking up her role at Volcom, Roach was a co-founder of Box Creative Agency, a marketing and creative agency. Before that, she was the Vice President of Women’s Marketing at Hurley.

“I am delighted to have created this position at Volcom because our women’s business represents many unexplored global possibilities,” said Volcom CEO Todd Hymel.

Personnel changes at Volcom

Roach is looking forward to her new role: “Volcom Women’s has a unique brand position and the women’s team has taken big strides to build the foundation for future success.”

There have been some recent personnel changes at Volcom: CEO Jason Steris left the company in December 2015 and Vice President Eric John also left in January 2016.

Read an interview here about how to sell successfully to sporty women.

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