Will now be equipping the Swedish Cycling Federation: POC.
Stefan Ytterborn, founder and CEO of POC, says: "For this partnership with the Swedish Cycling Federation our common goal is to make the Swedish cycling team the best and safest in the world."
The products will be worn at all events at which the cyclists represent Sweden: On the street, the train as well as when BMX, cyclocross and mountain bike racing or trial and para cycling.
POC is a Swedish company that was founded in 2005 and quickly became one of the leading manufacturers of protective sports gear. Among others, they were distinguished as an ISPO AWARD 2016/2017 GOLD WINNER for an airbag vest that protects skiers.
