Nike loses European spokesperson

Olaf Markhoff, Nike’s Head of Communication for the DACH region and Western Europe, is leaving the sporting goods group. The 52-year-old is setting himself up in business and he will open his own communication agency for the sport and lifestyle sector in June.

Olaf Markhoff
Like Nike, Olaf Markhoff's new communication agency is headquartered in Frankfurt am Main.

Markhoff has been working for the global leader since 2003. But the link with Nike will live on: He will still be available to provide advice for individual projects. He will also continue to lecture at Accadis University in Bad Homburg.

Markhoff began his career at the subscription channel Premiere. He continued his career at Nike and has built up his skill set: This includes the area of CSR and social media strategies. 

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