"Li Ning" was founded in 1989 by former artistic gymnast Li Ning.
Image credit: Li Ning
In 2014, Li Ning still had a loss equivalent to 106 million euros. Now, the numbers are positive again: sales in 2015 rose by 17 percent to the equivalent of 960 million euros.
One reason for the good financial year was also policy by the Chinese government to enhance promotion of the sporting goods industry. There's generally a large sports trend in the Middle Kingdom. This development is made particularly noticeable in soccer.
