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“The partnership combines the scientifically sound nutritional approach of Weight Watchers with the market-leading activity trackers by Garmin, in order to offer even better solutions for a healthier, more active life,” reads the Garmin press statement.
Weight Watchers customers would benefit “from the automatic data synchronization of the Garmin trackers with the Weight Watchers online program,” it continues. “Every activity that the Garmin tracker measures is immediately converted into Weight Watchers ActivPoints.”
“Garmin complements our digital product range”
Christian Kleine, General Manager of Weight Watchers, explained the partnership with the fitness tracker supplier: “It is extremely important for us that we offer our customers the best from the digital world, and Garmin is therefore an ideal complement to our product range.”
“The cooperation with Weight Watchers is, for us, an ideal continuation of the active lifestyle concept to integrate the compiled data into an everyday nutrition and exercise plan,” commented Rolf Hartl, of Garmin Deutschland GmbH.