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HUF Worldwide Names Steve Holley as New CEO

HUF Worldwide has announced that its Board of Directors has appointed Steve Holley as CEO of HUF and Lakai. “I am excited that Steve has accepted our invitation to become the HUF and Lakai CEO,” said Keith Hufnagel. 2002 he founded the skateboard and fashion brand in San Francisco. For the last nine months, Holley has already been serving as interim CEO for HUF and Lakai.

Steve Holley is the new CEO of HUF and Lakai.
Steve Holley is the new CEO of HUF and Lakai.

“Over the past couple of years, I have been able to work closely with Steve and he has really helped us create a foundation for the future,“ Hufnagel said. „Steve taking over company leadership means that I can focus even more on our brands and creating great new product.”


Steve Holley has more than 20 years of experience in apparel, consumer products, and retailing. “I am extremely excited about the opportunity to lead HUF and Lakai into the future,” Holley said. “Having grown-up skateboarding, I’ve had a passion for the culture throughout my life.“

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