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Dakine Closes Sponsorship Deal with Surf Champion John John Florence

The US brand Dakine has closed a contract with pro surfer John John Florence. The partnership between the Hawaiian company and the 24-year-old Hawaiian will include a signature series of surf leashes, surf pads and board bags.

Surf star JJ Florence has already competed in this world championship season in Dakine gear – only now, he is officially sponsored by Dakine.
Surf star JJ Florence has already competed in this world championship season in Dakine gear – only now, he is officially sponsored by Dakine.

John John Florence, known as JJ in the surf scene, is one of the greatest pipe surfers in the world. In October he became the 2016 World Surf League Men’s Champion. Dakine’s John John Florence collection will be available from March 2017, as the company shared.

John John Florence, star of the surf scene.
John John Florence, star of the surf scene.

“Following his most successful surf season – while using Dakine leashes and accessories – Dakine is stoked to have John John officially representing our surf accessory products,” said Micah Nickens, Dakine’s surf marketing director.

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