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Garmin Expands Its Involvement in Bike Sport

Garmin, a manufacturer of navigation devices, will be even more involved in cycling in the future and will also be the main sponsor of the Swiss Bike Marathon racing series.

At the Swiss Garmin Bike Marathon Classics there are five races
At the Swiss Garmin Bike Marathon Classics there are five races

The company, with more than 50 locations worldwide, will be involved as the name sponsor of the racing series and will additionally be present in the logo and on the event’s homepage. In addition, the claim #BeatYesterday should be established.

There will be a total of five races per year in the Swiss Bike Marathon racing series; Garmin will also appear as a name giver in the Garmin Bike Cup in the west of Switzerland.

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