Adidas’ flagship store in Beijing
The Chinese company intensively invested in the sports industry over the past few weeks and months and is one of the organizers of the triathlon series Ironman.
The cooperation with Adidas will now also encompass the sectors of soccer and basketball, as well as the Triathlon division . Strategically, a niche is being obtained for the Wanda Group as the Chinese are represented in the international basketball federation FIBA by their marketing agency Infront Sport and media and are official partners of the international football federation FIFA.
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Adidas is becoming a partner at two Ironman events in China and is also getting its own stores in Wanda Group department stores.
