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prAna Becomes New Member of the EOG

Californian company prAna has joined the European Outdoor Group as an official member.

The company name prAna comes from Sanskrit and means ‘breath of life.’
The company name prAna comes from Sanskrit and means ‘breath of life.’

The outdoor-apparel brand, which among others sponsors climbing star Chris Sharma, is aiming for increasing involvement in Europe as well, and through the membership is hoping for a direct exchange with other brands and leading commercial enterprises.

Read an interview with Chris Sharma about the trends in climbing here.

“prAna is a company committed at several levels in the outdoor industry. We hope that, as part of the EOG, we will be able to learn from one another and promote common goals,” said Joe Jansen, International Sales Manager at prAna.

You can learn more about the European Outdoor Group here.

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