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Nike: Sales Increased, Expectations Missed

The US sporting goods manufacturer has increased its sales in the elapsed quarter, but can't really be glad about it.

Nike hazards rather outlandish designs in the fitness domain
Nike hazards rather outlandish designs in the fitness domain

Sales rose by around eight percent to eight billion dollars, but investors' expectations were nevertheless not met. Additionally, the US company even had to accept a revenue decrease in the sports shoe and apparel segments in certain countries.

This has had an impact on the Nike stock's market price, which fell by approximately six percent after-market. The prospect for the coming months remains below expectations.

In Nike's biggest market, North America, growth is decelerating and profits in incoming orders are diminishing.

Read all about Nike's latest staff coup here

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