Converse will display its products over two floors in an area covering 1000 square meters. It is therefore the largest Converse store in the world. Converse has called its new store “a blueprint for retail creativity”.
Converse is celebrating innovation with the Black Canvas workshop: Together with a designer, customers are able to design a shoe that meets their expectations within an hour. It will be possible to choose every little detail, from the cut and color right down to the materials used.