Markus Huber
Author:
Markus Huber

Anta creates joint venture and posts healthy 2015 figures

Anta Sports Products, one of the leading players in Chinese sales of sports products, has sealed a strategic partnership with a leading apparel brand in Asia-Pacific. Anta will invest in an alliance with Descente of Japan to accelerate this company’s growth in China.

China’s Anta Sports Products makes massive team-sports investment. Company drawn to basketball, also in the NBA, the U.S. professional league.
China’s Anta Sports Products makes massive team-sports investment. Company drawn to basketball, also in the NBA, the U.S. professional league.

For this purpose, Anta and Descente are establishing a joint venture which Anta’s 60-percent stake will control. Descente will hold a 30-percent stake in the joint venture while the remaining 10 percent goes to another Japanese company, Itochu. The overall cash injection into the company is said to be worth 250 million yuan renminbi. The new team’s retail activities are scheduled for roll-out on the Chinese market in the second half of 2017.

Double-digit revenue and profit growth

Simultaneously to the announcement, Anta posted its figures for FY 2015. Total sales soared by 25 percent to more than 11.23 billion yuan. Nearly half of sales were attributed to footwear which was up by 23 percent to nearly 5.1 billion yuan. Apparel grew even more strongly by 26 percent to almost 5.6 billion yuan.
The gross margin improved by 1.5 percentage points to 46.6 percent.


Net profits jumped by 22 percent to 2.1 billion yuan. As far as comparable store sales were concerned, revenues improved in healthy single-digit ranges. As of the end of 2015, the breakdown for Anta’s shop portfolio was 7,031 for general sports products stores, followed by 1,458 specialty kids’ outlets. Another factor was 591 single-brand stores of Fila which Anta holds the license for in China.
 

Markus Huber
Author:
Markus Huber
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Markus Huber
Author:
Markus Huber




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