Rorsted believes that one shouldn't stay too long as a company's CEO. That's why he decided for a career change after a total of eleven years at Henkel – eight years of which as CEO. "I felt the time had come for a new challenge", explained Rorsted.
According to the 53-year-old Dane, his move to Adidas was a "passion-driven decision". During an interview with the 'Handelsblatt', he described the sporting goods company as a "fantastic brand to which I can strongly relate". For instance, his first pair of handball shoes were Adidas.