Markus Huber
Author:
Markus Huber

Décathlon posts another record year

For the financial year 2015, the large French chain has announced a record year in terms of turnover. Sales grew to approximately 9 billion euros, up from 8.2 billion the previous year. The driving force behind this strong evolution was the ongoing fast development in international markets outside of France.

Décathlon is undisputed market leader in a number of countries, including Spain. In the picture, the outlet in Telde, Gran Canaria.
Décathlon is undisputed market leader in a number of countries, including Spain. In the picture, the outlet in Telde, Gran Canaria.

In 2015, Décathlon’s international sales accounted for 65 percent compared with 60.5 percent in 2014.

The most important market by far continues to be France, with 300 outlets at the end of 2015 compared with 288 shops twelve months earlier. In Europe, Décathlon’s second most important country is Spain with now 133 doors (2014: 128), followed by Italy with 106 (100). In Germany, a market where the chain previously faced difficulties, it improved by three new stores to 26.


Outside Europe, the most important country is China (People’s Republic only) with 159 outlets. The total number of doors worldwide passed the magic threshold of 1,000. On the global stage, the number of shops reached 1,030 compared with 884 last year.

Markus Huber
Author:
Markus Huber
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Markus Huber
Author:
Markus Huber






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