
Rossignol Apparel will be headquartered in Milan, and Alessandro Locatelli, who already has management experience with several fashion brands such as Pierre Balmain will take over as CEO.
With categories such as ski, après-ski and urban, the clothing will be sold through selected sporting goods shops, premium multi-brand retailers and department stores worldwide. In France, Switzerland and Italy, six of the brand’s own stores are also planned for famous ski resorts like St. Moritz and Cortina d’Ampezzo.