This project has been named “Futurecraft 3D” at Adidas and the aim is to use 3D printers to produce soles tailored to each individual runner.
No precise start date for the use of the technology has been revealed but New Balance have already announced when sales of the running shoes with the 3D printer soles will begin. The first edition of these high performance running shoes is set to be presented to the public in Boston in April 2016 .
Sale in selected stores
The “3D shoes” will then be put on sale in selected New Balance stores. The specialist production company 3D Systems will show the new shoes for the very first time at the Consumer Electronics Show (CES) in January 2016, which is regarded as one of the biggest trade fairs for consumer electronic worldwide.
New Balance has developed the new soles in close cooperation with 3D Systems. The running sole consists of elastomer powder DuraForm Flex TPU, which will guarantee the optimum balance between weight, durability and flexibility.