ISPO.com Logo
Author:
ISPO.com

Event "Sports Enterprises in the Digital Age" in Brussels on 5 December 2019

FESI Conference: What Europe Needs to Consider in the Digital Change in Sports

The digital change poses a number of challenges for the sports market. How the continent of Europe can prepare itself for this will be demonstrated at a conference of the Association of the European Sporting Goods Industry.

Together with the Alibaba B2C platform Tmall, Intersport has opened a stationary store with many digital features in Beijing.
Together with the Alibaba B2C platform Tmall, Intersport has opened a stationary store with many digital features in Beijing.

The Federation of the European Sporting Goods Industry (FESI) invites to a high-level conference on "Sport Companies in the Digital Age: Is Europe fit for It?". High-level representatives of the European institutions will participate.

In addition, representatives of major sports brands - companies and clubs such as Adidas, Nike and Decathlon - will also attend and talk about the challenges in the sports market. The event is scheduled to take place on 5 December 2019 from 9.30 to 17.30 in Brussels.

Several Panels on Sports Business Topics

They discuss in several panels such as "The changing retail landscape and the omnichannel customer experience" or "Artificial intelligence and big data: increasing the competitiveness of European companies". Tobias Gröber, Executive Director Business Unit Consumer Goods at Messe München, also talks about the challenges.

This link will take you to the registration page.

ISPO.com Logo
Author:
ISPO.com
Comments


Topics in this article